TheCarTest is a concierge-style service that provides new car buyers with access to insider auto buying advice and a hands-on-the-wheel test driving experience. You’ll need new car selection and test drive help in Brisbane, and we’re going to make your new car buying experience completely painless.
It works like this: Buyers select from a short list of cars that they love for a 3-7 day ‘try before you buy’ test drive experience. Using our Our Swipe’n’Drive car matchmaker, you can bring the emotion back into the decision-making process. It’s a unique ‘brand-to-buyer’ connection with a real, thoughtful and objective analysis of how a new car buyer can get exactly the care they need – and the car they want.
We’ve built the ability to aggregate real-time data within an “offline” environment, and the result is a ground-breaking opportunity for OEM’s and car dealers who can promote preferential price points allowing them to individually target and incentivize customers within the buying process.
A recent survey showed just 17 out of 4002 people thought the car buying experience was satisfactory, that’s less than 1%. Studies show that 88% of people won’t buy a car without test driving it first and yet 81% believe the current test drive experience to be inadequate.
In the last 2 years, some 250+ new car models were released into the Australian car market from more than 65 brands. Compare that to America which boasts just 44 brands.
Where do consumers go if they don’t end up buying your car and why? This is what we call the “offline zone” during the retail buyer’s journey.
Get Hands-On Car Selection and Test Drive Help in Brisbane With TheCarTest
We start at the beginning of the retail journey, capturing the consumer with a ‘concierge-style’ consumer-first approach.
Our objective is simple, to establish a relationship with consumers as a trusted mobility advisor, and in return, the customer will provide invaluable data.
We offer extended test-drives with home or office delivery, preferential pricing that keeps the sale local (allowing dealerships to retain PMA sales) and real-time consumer data to help OEMs improve their results.
Our Swipe’n’Drive match-maker focuses on ’emotive buyer behaviour’ while forging direct ‘brand-to-buyer’ connections.
During the test drive, you’ll be asked to rate the car. The more you rate the better your discount gets! The brand in conjunction with TCT promotes preferential pricing points once the test drive is over.
All new car buyers through the program also receive 3 years free servicing and roadside assistance included.
The new car market is worth appx $41b per annum in Austalia and 1.17m new cars were sold down under last year. The numbers are expected to grow at a rate of 3%.
We also know that 74% of the household buying decisions are made by female consumers, and as a result, we’ve carefully crafted our experience to serve your needs.